"Every person deserves to enjoy high quality products, regardless of their financial situation".
This belief is what drove our two founders to start Wings, a company dedicated to producing world-class products at an affordable price.
In a country like Indonesia where the majority of the population remains underprivileged, a step as simple as to provide high quality products at a low cost can drastically improve the average individual's experience of living. Therefore, we ensure that our products deliver the highest value for money in terms of ingredients and materials used, and the highest hygiene and safety standards.
With the average Indonesian family in mind, our role is to anticipate what they need and supply it in a convenient, affordable form through competitively priced products. To meet the increasingly sophisticated needs of consumers, Wings regularly launches new innovative household and personal care products with cutting edge science and technology.
VALUES (THE WINGS WAY)
Our morals as a family and as a company
Wings has become one of the most trusted names in Indonesia. Indonesian families turn to Wings' extensive range of household, personal care and food and beverage products, having come to expect Wings to deliver products of uncompromising quality.
With its advanced manufacturing technologies, world-class facilities and stringent quality assurances, Wings products meet the highest industry standards. By remaining innovative and delivering quality products, Wings honours its commitment to improving the lives of Indonesian consumers and demonstrates the extent to which the company values its customers.
Wings' contributions to improving the lives of its consumer mean that it is seen as a caring and dependable brand, part of the texture of the everyday lives of Indonesians. This is emphasized through Wings' continous community development efforts, charity work and its sponshorship of health programmes throughout the country.
Our approach towards working at Wings
Working together in harmony and unity, adopting a consultative approach to decision-making, and maintaining a high level of professionalism have ensured that when we are faced with challenges, we are able to face them and obtain the best possible outcome
Wings continues to retain its identity as a people-oriented enterprise, holding fast to its core values of high integrity and unity. Strategically committed to remaining a unitary business, the entire Group is strongly focused on delivering uncompromised product quality and customer satisfaction.
Wings' far-sighted strategy of vertical and horizontal integration, achieving synergies all the way along the value chain, positions it as one of the most competitive players in the industry today.
The Group will continue to place a premium on harmony, unity, and professionalism throughout its operations. Such principles have seen us through over 60 years of growth, and have enabled us to withstand less formidable financial climates.